Your teams are ready for AI.
Procedures Matter helps organisations adopt AI with greater efficiency and responsible decision-making.
The approach
AI is changing how we work. Not eventually. Now. And the organisations that get the most out of it are not the ones with the most tools. They are the ones who bring their teams along, see real efficiency gains, and just get started.
I help teams bring AI into daily work. Practically, accessibly, and in a way that brings everyone on board. Accountability and governance are not an afterthought. They are what makes it last.
Assess AI Readiness
Result
AI Readiness Assessment. Documented, specific to your organisation.
Define Use Cases
Result
3 to 5 prioritised AI use cases. Documented and ready to act on.
Integrate AI into the Work
Result
Adapted workflows. Defined review points. AI running in daily operations.
Responsible AI Governance & EU AI Act Readiness
AI adoption through structure, procedures and decision clarity. Procedures matter.

What you walk away with
No slide decks without outcomes.
01
AI Readiness Assessment
Documented baseline. Where you stand, what blocks adoption, where to start.
02
Prioritised Use Case List
3–5 concrete AI use cases, specific to your workflows, evaluated for effort and risk.
03
Adapted Workflows
Processes redesigned around AI, with review points and clear ownership at every step.
04
EU AI Act Alignment Overview
What applies to your context, what to document, what to do next.
CEOs and leadership teams
AI is on your board agenda but nobody has a clear implementation plan
You want AI to create real efficiency, not just a pilot that fades away
You need someone who understands both business and technology
CFOs and finance departments
You need to justify AI investment with real use cases and measurable outcomes
Risk, compliance, and cost of AI are not yet clearly mapped
You want AI integrated into financial workflows, not just experimented with
Legal and compliance teams
AI use in your organisation must meet GDPR and EU AI Act requirements
You need documentation and accountability structures for AI systems in use
You want legal and compliance perspectives built into AI adoption from day one
Operations and project teams
You manage high volumes of repetitive work that AI could take over
You have tried AI tools but adoption was inconsistent across the team
You want AI built into how work gets done, not bolted on afterwards
Human structure makes organisations AI-ready.
The visible side of AI is tools.
What matters most is accountability, processes and compliance.

Most AI initiatives focus on the visible part. What determines success is everything underneath: who owns decisions, how processes are structured, and whether governance is built in from the start.
The challenge
What matters is introducing AI in a way that fits how your organisation works, supports responsible decisions, and creates real value in everyday work.
"We bought the tools. Nobody uses them properly."
Adoption failure"Our teams are using AI informally. Nobody knows the risks."
Shadow AI exposure"We need to be EU AI Act compliant but don't know what applies to us."
Compliance uncertainty"Leadership wants AI. Teams are afraid of it."
Readiness gap"We don't know where to start. Every vendor promises everything."
Direction confusion"Who is accountable when AI makes a mistake?"
Accountability gapStart with a conversation. No pitch, no script. Just an honest look at where your organisation stands and what AI adoption actually requires.
Want to check your readiness first?
AI Readiness Checklist
17 questions across 5 areas. A clear picture of where your organisation stands on AI.
Or send a message directly
About me
AI Adoption Advisor · Decision Structures · International Legal Counsel
I work on how AI becomes part of daily operations - in a way that aligns with responsibility, risk and real workflows.
My background combines international legal practice, project management and hands-on AI adoption in legal and business teams. This shapes how I design AI use in real working environments.
I work within a structured AI environment, integrated into my daily workflows. I apply it within clear principles, with human judgment and accountability always at the forefront.
I bring a strong understanding of legal risk, organisational reality and the human side of adoption.
LinkedIn →01
Legal
Legal risk, accountability, and regulatory complexity from international legal practice in highly regulated environments.
02
AI
Hands-on AI adoption in teams: building tools, testing approaches, and integrating AI into real workflows.
03
Collaboration
Project management and change leadership: aligning stakeholders and structuring initiatives so teams can actually adopt new ways of working.

What people say
"She combines strong legal judgment with AI adoption to simplify complexity and accelerate outcomes."
“She brings deep legal expertise to every discussion, seasoned with strong business acumen. Her experimentation and deliveries across AI and automation bring significant efficiency to our business.”
Diogo Chaves
Chief Procurement Officer
Global pharmaceutical company
“She combines strong legal judgment with AI adoption to simplify complexity and accelerate outcomes. What sets Marta apart is her adoption of AI at a speedy rate.”
Pei Ling Ng
Head of Legal APAC
Global pharmaceutical company
“Marta has been a great advocate of AI integration into the legal and procurement space. She was one of the first creating AI personas which allowed us to do tasks faster, improve communications, and identify differences in contracts. Together with her legal knowledge, this made our team stronger.”
Rubi Castro-Williams
Global Procurement Category Director
Global pharmaceutical company